About ento — Our Story
Safe, nutritious, and healthy food for everyone.
Since 2018, ento has helped introduce Malaysia and Singapore to entomophagy — eating insects — through roasted crickets, black soldier fly larvae, cricket powder, and flavoured protein snacks.
Based in Petaling Jaya, Selangor, ento became one of the first Malaysian brands to make insect protein approachable: salted egg yolk crickets, kimchi larvae, granola protein bites, and taster bundles designed for curious first-timers.
Our mission
“We at Ento believe that everyone is entitled to safe, nutritious, and healthy food.”
The mission centres on safer, healthier, and more reliable food sources — raising awareness of sustainable insect protein as a superfood that is kinder to the planet and packed with nutrition.
Featured in media
ento has been covered by The Star (“Going pest-catarian”) and BFM 89.9 (“The food of the future”) for bringing cricket and larvae snacks to Malaysian tables.
On this site
- Snack category guides — crickets, larvae, powder, baked goods, bundles
- Health and environmental benefit explainers
- Blog articles on nutrition, sustainability, and first tastes
- Where to buy — finding insect snacks in Malaysia